A Three-Week Challenge from Birkenstock

Birkenstock partnered with TGS Elevate to create a visual program to commemorate the achievement of an important internal milestone. The challenge: we only had three weeks to develop, test, and deliver the project soup to nuts. The drop-dead date was a high-profile open house at their new corporate office, which was currently under construction, with hundreds of confirmed attendees!

The marketing team at Birkenstock had to fully outfit their new West Coast office and develop a program to thank their retail partners, while also doing all their “normal” marketing duties. As their strategic partner, TGS Elevate rose to the challenge to help.

We created each component of the marketing plan in a synergistic environment to remain cohesive and on brand. We wanted Birkenstock to feel the WOW factor and create a memorable experience for their employees.

Birkenstock’s marketing team wasn’t exactly sure what they wanted, but they did know that the grand opening was coming up in 2 weeks, so whatever it was, it better look great, and get there fast.

The new Birkenstock space highlighted the brand’s distinctive style. They wanted to showcase the lobby, kitchen and employee workspaces. We surveyed their stores and came up with a plan that would be on-brand, and tell the story of their evolution.

Read the full Case Story to learn more about this significant project…

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