Services / CUSTOM PROMOTIONAL PRODUCTS + Overseas Production
What is cuter than a mini sleeping bag? Hundreds of mini sleeping bags on display for a hugely successful seasonal promotion. At TGS Elevate we do so much more than commercial printing and fixtures.
To create more foot traffic for AAA we sourced and produced sleeping bags for a special summer campaign. Then we had to promote the promotion. Fantastic displays with mini sleeping bags attracted new customers to come in and ask for a quote.
It was a project within a project, and a great example of how TGSE can build anything that our clients can dream up.
The sheer logistics of this product would have daunted most companies, but not TGS Elevate. We love a challenge! If you need thousands of installed graphics, posters and flyers for hundreds of locations, we’re the company to call.
To increase foot traffic for AAA we created a fantastic summer promotion revolving around a sleeping bag giveaway. If you came into the store and requested a quote, you got a free promotional sleeping bag. We created 97,000 giveaway items. Each had to be individually wrapped and packed and delivered. We managed production on two continents, did 286 location visits and still managed to keep the costs down for our client.
The WOW Factor
All it took was one email to put this massive campaign into motion. There are a lot of companies that could have done a single part of this project. But TGS Elevate is the ONLY company that could manage and produce the entire campaign. We are not order takers; we are leaders. We use a combination of disciplines to creative cohesive campaigns that stand out from the competition.
Not only did we produce thousands of posters and flyers and install the graphics, we create a display for each of the 143 AAA locations featuring a mini sleeping bag. And let’s be honest, a mini sleeping bag is darn cute.
Behind the Scenes
The hardest part of this project was gathering information from so many different places and people. Behind the scenes we were creating elevations and composites for 143 locations which took more than 150 hours of creative time. You should see the giant excel sheet we built to organize all the different products.
At TGS Elevate we are known for delivering white glove service. That means we guide our clients every step of the way. We prioritize service and take the lead on organizing projects, expediting delivery and optimizing a budget. We coordinated with the local AAA team, and had boots on the ground overseas to watch over the production. In fact, we had five different checkpoints set up for our team of independent professionals to assess the quality when products arrived, got set up, were finished, packed and then random samples. How do you manage your production and protect your investments on the other side of the world?