Natural appearance: Wood’s natural, warm appearance appeals to many retail settings, and retailers can stain or finish wood in a variety of colors to match their store’s aesthetic.
Durability: Store displays made from wood can be quite durable and long-lasting, depending on the type of wood used. Hardwoods such as oak or maple are particularly resistant to wear and tear and endure heavy use.
Customizability: Wood is a versatile material that can be easily shaped, cut, and molded into a wide range of shapes and sizes, making it a great choice for creating custom displays that are tailored to specific products or brands.
Strength: Displays that hold heavy products or are frequently handled require strong and stable materials. Wood generally meets this requirement, making it a good choice for such displays.
Sustainability: Depending on the sourcing and production practices, wood can be a more sustainable choice than other materials such as plastic or metal.
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Hardwoods: For store fixtures that will be subjected to frequent handling or will be holding heavy products, retailers often use hardwoods such as oak, maple, and cherry due to their durability and resistance to wear and tear.
Softwoods: Such as pine and spruce are generally less expensive and easier to work with than hardwoods. However, they are also less dense and more porous, making them less durable and potentially unsuitable for use in high-traffic areas or for holding heavy products.
MDF: Or medium-density fiberboard, is a composite material made by mixing wood fibers with resin and pressing them under high pressure. Retailers often use it for store fixtures because it is relatively inexpensive, easy to work with, and can be painted or finished to match the desired appearance.
Particleboard: Is a composite material similar to MDF but made from smaller wood particles mixed with glue and pressed together. It is generally less expensive than MDF and often used for less visible or structural components of store fixtures.
Plywood: Plywood is a popular choice for store fixtures because it is a type of wood panel made from thin layers of wood veneer glued together with the grain of each layer running in a different direction. It is strong, stable, and easy to work with.
Complexity and scope of the project will determine whether a custom wood fixture is the right choice. Consider the following factors when deciding:
Look and feel: Opting for a custom store fixture may be the way to go if appearance is a priority. An off-the-shelf display may not complement your product as well.
Timeline: If not all quantities are required at once, purchasing a temporary solution and then replacing it with a permanent one when available is an option.
Transportation: Whether custom or off-the-shelf, factor in the necessary steps to transport all quantities to their final delivery location. Consider time for handwork, drop shipping kitting, and final transportation to ensure a complete picture.
Revisions: After fulfilling the initial need, think about any necessary support for changing the product, such as design, customer service, or larger production runs. Save time and money by working with a single, reliable supplier who can scale with your anticipated needs.
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