Natural appearance: Wood has a natural, warm appearance that is be appealing in retail settings. It can also be stained or finished in a variety of colors to match the aesthetic of the store.
Durability: Depending on the type of wood used, store displays made from wood can be quite durable and long-lasting. Hardwoods such as oak or maple are particularly durable and resistant to wear and tear.
Customizability: Wood is a versatile material that can be easily shaped, cut, and molded into a wide range of shapes and sizes. This makes it a good choice for creating custom displays that are tailored to specific products or brands.
Strength: Wood is generally a strong and stable material, which is important for displays that will be holding heavy products or will be subjected to frequent handling.
Sustainability: Depending on the sourcing and production practices, wood can be a more sustainable choice than other materials such as plastic or metal.
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Hardwoods: Hardwoods such as oak, maple, and cherry are known for their durability and resistance to wear and tear. They are often used for store fixtures that will be subjected to frequent handling or will be holding heavy products.
Softwoods: Softwoods such as pine and spruce are less dense and more porous than hardwoods. They are generally less expensive and easier to work with, but they are also less durable and may not be suitable for use in high-traffic areas or for holding heavy products.
MDF: MDF, or medium-density fiberboard, is a composite material made from wood fibers that are mixed with resin and pressed together under high pressure. It is often used for store fixtures because it is relatively inexpensive, easy to work with, and can be painted or finished to match the desired appearance.
Particleboard: Particleboard is a composite material similar to MDF, but it is made from smaller wood particles that are mixed with glue and pressed together. It is generally less expensive than MDF and is often used for less visible or structural components of store fixtures.
Plywood: Plywood is a type of wood panel made from thin layers, or plies, of wood veneer that are glued together with the grain of each layer running in a different direction. It is strong, stable, and easy to work with, making it a popular choice for store fixtures.
It depends on a variety of factors, including complexity and scope of the project. Some things to consider when deciding whether to pursue a custom wood fixture include:
Look and feel: if this is important, then a custom store fixture makes more sense than a cheaper, off-the-shelf display that doesn’t mesh with your product.
Timeline: are all quantities needed at once? If not, you can purchase a temporary solution and replace it with a permanent one once available
Transportation: if produced custom or off the shelf, what are the steps needed to get all the quantities to their final delivery location? Factor in time for handwork, drop shipping kitting, and final transportation time to ensure you’re seeing the whole picture
Revisions: once your initial need is fulfilled, consider any support you may need to change the product (in design, customer service, larger production runs, etc.). Working with a single, reliable supplier who can scale with your anticipated needs can save time and money.
Imagine that your goal is to increase product sales. Specifically, increasing sell-through at retail. You’ll need signage, displays, promotional items, or other creative products that effectively communicate the essence of your brand.
Imagine that your goal is to increase product sales. Specifically, increasing sell-through at retail. You’ll need signage, displays, promotional items, or other creative products that effectively communicate the essence of your brand.
In order to find the sweet spot for each project, our team provides good, better, and best options for you to choose from, as well as a recommendation based on our extensive experience.
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